Don Draper is the lead character in Mad Men , a swanky 60's cool drama about advertising. It's a war out there. Every day, on the job. Anyone can live in a house, but a man wants to reside in his castle. And while there, he needs everyone on his side. Everyone pulling with him. And to where. To where is he taking his family? To the future. It's not a new world of gristle and grime, of steel and coal. It's plastics, rayon, aluminum. Aluminum Siding. Your home, your castle.